The Journal · New every month

Have questions? We’ve got Answers.

One dispatch a month — a video, and a proper read behind it. How we produce marketing, video, content, and music with AI, and what we’re learning as we ship.

Why does your tech company need a video? — KEEP spec ad by AiM

Issue 05 · Tech

August 2026 · Latest issue · 6 min read

Why does your tech company need a video?

Nobody knows what you do, your feature list is identical, and cold traffic doesn’t read docs. The case for a tech brand film — and how we turn an intangible service into a story, shown through a spec ad for KEEP.

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What is a product video? — W deodorant spec ad by AiM

Issue 04 · Product

July 2026 · 5 min read · Video

What is a product video? A W spec ad.

Make the product the star. A cinematic product video we built for W deodorant — why product videos sell, and how AiM turns your product into the hero, no shoot required.

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DJ DEEVO — Everybody Move · AI music video

Issue 03 · Music

July 2026 · 7 min read · Video

How we use AI for music video production.

A full performance music video, built with AI — lipsync, multiple worlds, beat-locked cuts. How AiM produces music videos that hold up on the big screen.

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Wise animated explainer — spec ad by AiM

Issue 02 · Explainer

July 2026 · 5 min read · Video

One explainer, infinite content — a Wise spec ad.

Why one explainer video becomes endless content — social, email, website, ads. A spec ad we built for Wise, and the case for the highest-leverage asset a brand can own.

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Issue 01 · Why AI

June 2026 · 6 min read · Video

Why AI? Meet Vinny — how AiM makes studio-grade creative with AI.

The question every brand is asking, answered in two minutes by Vinny — then the long version: same craft, new tools, and why “looks AI-generated” never leaves the studio.

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