The Journal · New every month
One dispatch a month — a video, and a proper read behind it. How we produce marketing, video and content with AI, and what we’re learning as we ship.
Issue 07 · Apparel
To show clothing brands what we’d make for them, we launched our own clothing line and filmed it — a crew of grandmothers, a lowrider, and a macro product finale. A shot-by-shot breakdown, and why the same pipeline works for any product.
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Issue 06 · Automotive
The cars that most need an ad are the ones you can’t film. How we build car and product-launch films entirely in the pipeline, shown through a Tesla Cyber Cab spec ad.
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Issue 05 · Tech
Nobody knows what you do, your feature list is identical, and cold traffic doesn’t read docs. The case for a tech brand film — and how we turn an intangible service into a story, shown through a spec ad for KEEP.
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Issue 04 · Product
Make the product the star. A cinematic product video we built for W deodorant — why product videos sell, and how AiM turns your product into the hero, no shoot required.
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Issue 03 · Music
A full performance music video, built with AI — lipsync, multiple worlds, beat-locked cuts. How AiM produces music videos that hold up on the big screen.
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Issue 02 · Explainer
Why one explainer video becomes endless content — social, email, website, ads. A spec ad we built for Wise, and the case for the highest-leverage asset a brand can own.
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Issue 01 · Why AI
The question every brand is asking, answered in two minutes by Vinny — then the long version: same craft, new tools, and why “looks AI-generated” never leaves the studio.
Read the issue →New issue every month. Want your brand in one of them? Let’s talk.